About Us

Our Story + Mission

Deadly Enterprises is Australia’s first Aboriginal-owned optical provider.  Our goal is to contribute to closing the gap in eye health outcomes for Aboriginal and Torres Strait Islander Australians by providing access to culturally safe and socially responsive eye care.

We strive to meet the eye care needs of the Aboriginal and Torres Strait Islander communities that we work in through three key objectives:

  •      Deliver culturally safe and socially responsive eye health and vision care services.
  •      Provide access to a range of affordable, appropriate and fashionable (Deadly) eyewear
  •      Improve coordination of care and facilitate system navigation for Aboriginal and Torres Strait
    …..………...Islander people at risk of vision loss or in need of specialist eye care treatment

Deadly Services

What We Do

Eye Care

We offer high quality eye care combining the clinical expertise of Optometry with the cultural expertise, knowledge and unique skill set of Aboriginal Health Workers to deliver comprehensive eye health and vision care.

Deadly Gear

All profits from the sale of Deadly Gear goes directly to providing free eyecare services for Aboriginal and Torres Strait Islander People.

Eyewear

We have a range of affordable, appropriate and fashionable (Deadly) eyewear accessible across Australia through our suppliers.

Deadly Distributors

Our Eyewear Allies

We work with a number of different distributors to ensure our clients can access the highest quality eyewear and eyecare at the most affordable price regardless of where they live. These companies are allies in our mission to improve the eye health outcomes for Australia’s First Peoples across the country

You can check out our Deadly Distributors and our range by clicking on the links below or visiting one of their stores near you!