Our Story + Mission
Deadly Enterprises is Australia’s first Aboriginal-owned optical provider. Our goal is to contribute to closing the gap in eye health outcomes for Aboriginal and Torres Strait Islander Australians by providing access to culturally safe and socially responsive eye care.
We strive to meet the eye care needs of the Aboriginal and Torres Strait Islander communities that we work in through three key objectives:
- Deliver culturally safe and socially responsive eye health and vision care services.
- Provide access to a range of affordable, appropriate and fashionable (Deadly) eyewear
- Improve coordination of care and facilitate system navigation for Aboriginal and Torres Strait
…..………...Islander people at risk of vision loss or in need of specialist eye care treatment